Bickers & Bickers … damn, even the slogan is funny Your law firm’s name needs to be easy to remember. It’s you who is being sold, and it’s your service that is being bought. “Daniel Jaffe & Associates”. If it hinges on physical offices, is one location enough for a solo practitioner to have “offices of” if there is more than one room in the office suite? Different names had different effects on the perceptions of clients and potential clients. However, when it comes down to it, the attorney is the product and the service. While it was not tested, we suspect that “Law Offices Of Daniel Jaffe & Associates” may have done better. By doing so, you can avoid a title that may sound unnatural for your level of experience. That said, it is a good idea to consider a naming convention whereby, as you grow, you can retain some recognizability in your firm’s name. Our CEO, Attorney Dan Jaffe, tested out four variations of his name in his own practice. For that reason, give careful thought to the name you choose. Are you in the process of starting or rebranding a law firm? The name is a bit unusual choice for a law firm, but it’s sound and brandable. Some of the top Law Firms are Baker & McKenzie, Skadden, Arps, Slate, Meagher & Flom, Clifford Chance or Linklaters. What does “Jaffe” mean, anyway? Use Surnames. Different names had different effects on the perceptions of clients and potential clients. This was the most successful of the names in terms of both attracting and retaining new business. Your law firm’s name should accommodate growth. In that case, stick with your name. We think it may be because some vital information was missing. The law firm name that you choose needs to do many things. Let’s take for example a real law firm named “Legal Vision”. This name did almost as well, but not quite. Many attorneys feel that it is necessary to call their firm the exact same thing as their legal entity. “Daniel Jaffe & Associates”. This goes back to the advice of not overcomplicating the name by using too many named partners. Some of the funny law firm names are as follows: Batman Law Firm; Shark Bite Legal; The Legal Advisors; Stetson Hat Legal Group; White Horse Law Firm; Generations Attorneys; The NYC Law Firm; New Horizons Family; Union Legal; Thy Dynasty; Defense On Demand; Big Man Eyes; At the Liberty; Seldom Fails; Big Jaw Legal Group Spend some time deciding. Most people, when talking jokingly about law firms, tend to use the hilarious law firm name of 'Doowey, Cheatum and How.' “The Jaffe Law Firm”. “The Law Offices of Daniel M. Jaffe”. A clever, simple name that conveys authority in the legal sector. Funny Law Firm Names. Examples include names such as, “Northwest Criminal Defense Center,” or “Inland Personal Injury.” Be sure to check with your state bar’s ethics rules before giving your firm such a name, as the rules vary. And most importantly, get feedback from people who are not related to you, and who fit the profile of somebody who would either become a client or refer clients to you. You obviously don’t want to name your firm “The Trustworthy, Prestigious and Experienced Law Firm.” In most cases, your name will convey this. For a more in-depth guide, we recommend downloading this eBook on the topic: hbspt.cta.load(2452359, 'f26d996f-810b-482e-bb5b-72b8de348203', {}); One of the most difficult decisions that lawyers starting a new practice struggle with is what to call their firm. It can impact everything from the obvious marketing, to the less obvious attracting and hiring good staff, to the nearly intangible things that can make or break a practice such as client control and even susceptibility to ethics complaints. For example, you might want to avoid naming your law firm “Anderson Smith and Shore” because inevitably the firm’s acronym will be used for something. When it comes to naming your law firm, it’s often hard to put ego aside. “The Jaffe Law Firm”. Get insights, webinar invites and exclusive legal marketing news in your inbox. The important thing to remember when it comes to naming your law firm is that you want people to be able to recognize it and say it easily. Some attorneys choose their name based on their location, region, or practice area. There is much debate about whether a solo practitioner can have a firm called “The Law Offices Of…”, the plural of office being the crux of the debate. The term also has some negative connotations. Should it be what sounds better or is easier to pronounce? It created trust by having an actual person’s name in the firm name. Notice how most of the old firms that had five or more named partners in the firm’s name have since shortened it. LawLytics CEO – Dan Jaffe changed his law firms name four times in order to test which one performed the best. We’ve seen many articles advocating against using your name in your law firm’s name. Your law firm’s name will be mentioned throughout your firm’s website, and therefore what you call yourself can affect how easy or difficult it is for clients and potential clients to find your website. Check out our complete list of team names. Basic Bankruptcy Law The Trusted Criminal Lawyer Should it be alphabetical? Your law firm’s name should be easily incorporated into a logo. Are you looking for the best team name? Most non-lawyers don’t know that the term “associate” typically refers to another licensed attorney. “The Law Offices of Daniel M. Jaffe”. While there were many possible external factors, we believe that talking about the attorney as a person, as opposed to the firm, creates a feeling of smallness and impermanence which may affect the trust and experience factor. Do you need more than one lawyer to have “offices,” or more than one office? What if you are a young lawyer just starting out, and all you have is trustworthiness because numbers two and three on the list above are yet to be earned? Contacting us early in the process helps the attorney better navigate and coordinate the confluence of other choices that cascade from naming a law firm including domain name selection, logo, website styles, images and colors, and a general approach to growing the firm’s new brand through their website. ‘Vision’ is synonymous with the ability to see into the future – lending the company an air of invincibility. we hope it helps with your process. We regularly help attorneys who are starting or rebranding their firms. Learned Hand-off; Pryor Conviction; Kraft Mac & Legal Fees Your law firm’s name is going to be attached to virtually everything your firm does. Are you in this boat? >Now that you found the perfect law firm name. For a law firm, it is often used as a way of saying that the lead attorney has other attorneys working for him or her, but we feel there are better ways of saying this. Your law firm’s name should be easy to spell. “The Law Offices of Daniel M. Jaffe”. As you grow, especially as you take on partners, the name is likely to change. Legal Puns Team Names . Is it just one attorney, or many? As part of the law firm naming process, you should also make sure that the name you choose is available to register as a domain name. The Venerable Law Group (or Solid, Concrete, Strong, Rock, Sound, Secure, Esteemed, Honorable, Noble, Sage, Wise, Credible, Reliable, True, Trusted, First, Premier, Boss, Choice, Paramount, Supreme, Chief, Champion. Your family surnames are a good option when finding out the right names for your … “Daniel Jaffe, Attorney at Law”.

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