To add to this, other websites link to helpful information sources. Let’s face it. Click to Tweet this. In fact, according to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 or less posts. 14. Adding more quality content to your website helps to create a larger digital footprint. Then, we’ll delve into how you can get started with an effective content marketing strategy. What better way to educate them about their challenges and your solution than to provide them with engaging content? If you want to remain competitive in the busy online marketplace, you will need to make publishing blog content and other content assets like e-books and. In some cases we are; in other cases we aren’t. When it comes to reaching consumers online, you need to be picky about who you attract to your website. Now your website went from 250,000 annual visitors to 300,000. Directly: Whether consumers forward one of your. The Team at Junto is professional, responsive and very knowledgeable. Click here to schedule a call today. Also see: avoid these 7 content marketing mistakes at all costs. 12. It has been proven to cost less than 60% compared to other standard outbound marketing techniques. 10. Make sure that you’re making the right first impression by publishing quality content that helps leads better understand their greatest challenges and how your company fits into the process of solving them. With content marketing, you can provide value without any strings attached. Blogs are prospect magnets. Content marketing offers you many touchpoints where you can communicate with leads before they make a purchase. One of the most important content marketing benefits is generating inbound leads. Maintaining an active blog and social media presence helps you introduce your company to people that you may not have realized have a need for your product or service. We make digital marketing simple, approachable, and results-driven. You can use quality content to position your business as an industry expert. Content marketing can help you bring in unexpected customers. 40,000+ people search for that exact phrase on Google every month. 6. One of the best ways to do this is to continue to provide value for your customers through quality, engaging content. Whether consumers forward one of your email marketing messages to a co-worker or share one of your social media posts with their friends, getting your content shared is a great way to increase visibility in the marketplace. Blog posts and other types of content not only help you bring more leads to your site, but they help ensure that these leads are relevant and qualified to buy. You may be thinking, “Yeah, content marketing is great, but it would never work for my industry!” However, the truth is that content marketing is an effective digital marketing tactic for businesses in any industry from consumer retail to technology to manufacturing. That’s because blog content is so effective at attracting, engaging, and delighting your site visitors and customers. By now, there’s a good chance that you’ve heard of content marketing. We have worked with Junto on a number of client projects as well as internally for our business. A fully constructed content marketing system helps your potential customers during all 3 of these stages by educating them on what they’re searching for. By using engaging content to build credibility and authority within your customer base, you can start to position your brand as an industry expert. One of the most effective marketing strategies for e-commerce companies is to set up display ads of their products to those who visit their product pages, yet leave the site before purchasing a product. Need help getting started? Search engine visibility When you write kickass blog content, other websites link back to that content. Either way, we help each of those potential partners to find the right solution to help them grow. Blogging and other content creation helps you bring in more qualified leads. We have enjoyed working with them and recommend them! As you may have guessed based on the number of responses, it didn’t go very well. Your email address will not be published. Content marketing provides compounding ROI. 16. For instance, writing blog posts about common challenges that your customers face or issues that pertain to your industry helps show site visitors that you really know your stuff. I highly recommend them! Let’s say you sell high-end sofas. It seems like advertisements are everywhere nowadays. 18. Still not sold? If you create high-quality content, you will gain from the following content marketing benefits, which will, in turn, increase audience engagement. Write useful content about these common sales questions/concerns that prospects ask. Considering that most customers will visit your site a few times before making a purchase, you will want to make sure that you have the chance to engage them and start a conversation to help guide them down the conversion path. With so many powerful benefits of content marketing, it’s easy to see why more and more businesses are making moves to develop a content marketing strategy and start producing quality content for their brand. In the midst of all of this negative advertising, businesses are left with an incredible opportunity to stop interrupting and start helping their customers. Content marketing offers you many, One of the best ways to increase visibility online is to get your current customers, leads, and brand advocates to share your business with others. have a 1.7% close rate. Decreased marketing costs and compounding value. Publishing blogs and other types of content helps you remain competitive. Content marketing grows your social media following. Your company can use quality content to educate your customers. Consumers look to thought leaders in the industry to get relevant information that helps them better understand their needs and challenges. Your company has a short amount of time to engage consumers once they’ve landed on your site. Content marketing amplifies the credibility of your brand. The more love that you send to your product pages, the more likely you are to rank 1st on Google when your customers are ready to buy from you. However, what if you could talk to that person while they were researching sofas? I ended up wasting a lot of time and money on campaigns that failed to drive any ROI for Junto. Why is content marketing so important? 10. Valuable content will help you leverage all of the benefits of content marketing. Build brand awareness with useful content that engages target buyers. However, finding people who express interest in one of your products and reminding them about those products does provide value. Pat Ahern is a partner at Junto - the digital marketing agency that is powered by vetted freelancers from across the world. At least 1 million people search for this theme every year. And each page that your article links to is seen as a more helpful resource as well. You’ll be hard pressed to find him to respond to a question about how to rank higher in Google with anything other than “write great content.”. Yet another one of the powerful benefits of content marketing is that it allows you to start a conversation with potential customers before sales physically reaches out. Assuming you put time into making the article helpful to your readers, 250,000 people will now view your brand as a thought leader and credible information source every year. Contact us for all of your businesses needs. Content marketing is more cost-effective than many traditional outbound marketing tactics. Increased engagement is another one of major benefits of content marketing.

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