Entercom Communications recently announced that alternative rock returns to radio in the largest media market in Texas with the launch of ALT 103.7, DFW’s New Alternative. ALT 103.7 will give music fans a true cutting edge alternative – an expertly crafted playlist with local, informed curation.

Eschewing the hype of traditional radio formats, ALT 103.7 celebrated the launch by putting the music first and kicking it in full force. Listeners heard 10,000 songs in a row, back-to-back, 100% commercial-free. Listeners can tune in at 103.7 FM in the Metroplex and around the world at alt1037radio.com.

“We are thrilled to bring alternative back to Dallas-Ft. Worth,” said Pat Paxton, Entercom’s President of Programming. “With the launch of ALT 103.7, we will cater to the core audience who helped define the genre for decades – and we couldn’t be more excited to rewrite history.”

Radio remains the #1 medium in terms of reach (93% of the U.S. population), serving over 271 million people and continues to be the driving force in new music discovery.

For more information, please visit www.alt1037radio.com.